Click on a Shark you would like to learn more about
What is a Shark
Most of you have probably watched Shark Tank or read Swim with the Sharks. But what exactly is a Shark and how does it apply to your business?
A Shark is considered a top feeder in the business world. They are the ones who have made it. Sharks run multimillion or billion-dollar businesses. A Shark recognizes the endless opportunities at their feet (which a majority never see). I like to say it’s because they have Shark Eyes. Every single encounter of every day is an opportunity. For Sharks it’s not about finding opportunities. Rather, it’s seeing opportunity where others don’t. It’s sand sifting through and determining which deals are worthy enough to focus on or put energy/effort toward. How do they do this? Typically, it’s determined based on the ROI (Return On Investment) and scalability.
Remember, that investment is not always just about money . . . it can be the Shark’s time, talent or team resources. A Shark must look at what the investment is, what the return will most likely be, and the amount of
time it will take to generate the return.
Understand that deals are pitched to Sharks on a daily basis because everyone knows this person can add enormous value to their business. Sharks are well established in the community. Their names come up in conversations, they are not always well liked, but they are definitely respected. A Shark can pick and choose which business venture they want to participate in. Examples of Sharks in today’s world are: Warren Buffet, Richard Branson, Oprah, and Ted Turner. Aligning yourself with a Shark will always bring a certain level of prestige to your company and brand. Knowing what type of Shark you need in the short, middle, and long-term phase of your business is critical. If you go after the wrong one at the wrong time, it can be detrimental to your business . . . costing you too much equity or not giving you enough “fuel” to grow your business.