The Sharks

Click on a Shark you would like to learn more about
Great White
The Great White Shark is someone who will come in and invest the money while taking equity, but doesn’t want to do the work.
Nurse Shark
The Nurse Shark could be likened to the silent partner type. They may invest as a group and look for comfortable investments.
Hammorhead
This type of Shark with their name alone in association with your company and brand can attract other Sharks to want to invest or join the ‘fun’ in some way.
Whale Shark
This type of Shark brings with them a wealth of knowledge and expertise. This is the Shark that can influence your strategic plan and take your business to the next level.

What is a Shark

Most of you have probably watched Shark Tank or read Swim with the Sharks. But what exactly is a Shark and how does it apply to your business?

A Shark is considered a top feeder in the business world. They are the ones who have made it. Sharks run multimillion or billion-dollar businesses. A Shark recognizes the endless opportunities at their feet (which a majority never see). I like to say it’s because they have Shark Eyes. Every single encounter of every day is an opportunity. For Sharks it’s not about finding opportunities. Rather, it’s seeing opportunity where others don’t. It’s sand sifting through and determining which deals are worthy enough to focus on or put energy/effort toward. How do they do this? Typically, it’s determined based on the ROI (Return On Investment) and scalability.

Remember, that investment is not always just about money . . . it can be the Shark’s time, talent or team resources. A Shark must look at what the investment is, what the return will most likely be, and the amount of
time it will take to generate the return.

Understand that deals are pitched to Sharks on a daily basis because everyone knows this person can add enormous value to their business. Sharks are well established in the community. Their names come up in conversations, they are not always well liked, but they are definitely respected. A Shark can pick and choose which business venture they want to participate in. Examples of Sharks in today’s world are: Warren Buffet, Richard Branson, Oprah, and Ted Turner. Aligning yourself with a Shark will always bring a certain level of prestige to your company and brand. Knowing what type of Shark you need in the short, middle, and long-term phase of your business is critical. If you go after the wrong one at the wrong time, it can be detrimental to your business . . . costing you too much equity or not giving you enough “fuel” to grow your business.

To learn more about “How to Catch a Shark” and how each Shark can be right for you. Visit Amazon today and purchase my book!

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SHARK HUNTER TIDBITS

  1. Understand the type of Shark you need for your business, and pitch your deal accordingly.
  2. Align yourself with a Shark congruent to you and who places a similar emphasis on success as you do. Success is more than money. Think about social conscience and family aspects.
  3. Do what you say and say what you mean. Set the standard for the type of Shark you want to attract.
  4. Don’t bring anyone else into your negative state.
  5. Recognize your negative emotional state as temporary, and quickly jump back onto the highway.